experience in event hosting

Over the years, Evelin Ainomäe has created and led a wide range of event formats. Her central focus has been beauty, skincare, skincare innovation, and the launch of new collections. Many of these events have been developed in
collaboration with partners, bringing skincare together with worlds such as fashion, yoga culture, or gemstones.

Some of the most grand examples have been BABOR summer parties on the terrace of Hotel Telegraaf, where skincare, high-level entertainment, gourmet experiences, performers, and glamour have all come together. At the same time, Evelin has also led smaller and more intimate formats, such as evenings with friends, birthdays, girls’ nights, and skincare workshops, where guests can explore routines and experience products firsthand.

“A good event creates the feeling that the time spent was truly valuable. What matters is not only what a person experiences, but also the feeling they leave with.”

experience in event hosting

“A good event creates the feeling that the time spent was truly valuable. What matters is not only what a person experiences, but also the feeling they leave with.”

Evelin believes that the person leading an event shapes a large part of how the evening turns out. In her case, this means a refined and elegant style that always carries lightness, warmth, and a tasteful sense of ease. She does not take life too seriously, and she brings laughter and tasteful humor into events. For her, an event must offer not only content, but also emotion. People should have the opportunity to relax, step away from everyday life for a moment, and experience something positive. That is what gives an event its true value. What matters is not only what a person experiences, but also the feeling they leave with.

her role as host and moderator

Evelin has appeared at events as a host and moderator, but her role often goes far beyond simply leading the program.
At many events, she also appears as a speaker herself, sharing expertise, introductions, or talks connected to the topic.
The format is always shaped according to the event, the audience, and the kind of experience that is intended.

Hosting events comes naturally to Evelin. It is effortless and intuitive for her, and it brings an elegant atmosphere to the evening. She is not merely a presenter, but someone who holds the rhythm of the event together, creates a sense of wholeness, and gives the evening its own distinct character.

topics and preparation

Evelin feels at ease in a wide range of formats like brand evenings, events, panel discussions, intimate dinner conversations, cultural evenings, and conferences. She moves most naturally in topics related to beauty, health, sport, personal growth, and the journey toward fulfilling one’s dreams.

Before an event, Evelin immerses herself deeply in the topic. She looks for inspiration, thinks through different approaches, and creates a clear sense of what might work best for that particular occasion. She is drawn to ideas that feel a little different and create a wow moment. It is equally important for her to understand the audience. Evelin adapts her message according to who is listening, whether the audience comes from medical, beauty, cultural, or other diverse backgrounds.

creating a meaningful event

For Evelin, a good event is a complete experience. It is important that all details, including the atmosphere, design, food, drinks, content, and people, work together and support one another. She values collaboration with strong partners who help bring quality to an event. An event should also give something back to its attendees, whether that is new knowledge, inspiration, or simply a very good feeling.

One of the most memorable moments for Evelin has been a BABOR summer party where, in addition to the skincare theme, she also performed a pasodoble, a dance she learned in just 11 training sessions. That experience reflects how an event can include unexpected and deeply personal moments that make the evening truly unforgettable.

“Every recommendation rooted in
evidence. Every treatment tailored to
individual need.”

E.A.

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